Cornerstone Day Camp
Cornerstone Day Camp needed a modern website that would serve as both an information hub and a reliable registration platform for families preparing for summer camp. The redesign also required a complete rebrand, including a new logo, color palette, and visual identity that captured the fun, energetic feel of a day camp while also reflecting its urban setting. The goal was to give the camp a strong digital presence that matched the quality of its programs.
Clients:
Cornerstone Day Camp
Services:
Website Design
Date:
01 Jul 2023
Category:
Web Design
Location:
Hackensack, NJ
Project Goals
The first goal was to create a website that clearly communicated the camp’s offerings and gave families an easy way to review schedules, activities, pricing, and FAQs. The site needed to be clean, visually engaging, and structured in a way that highlighted the camp’s community impact and unique location. Integrating secure and intuitive registration links was essential to help families move through the sign-up process smoothly.
Another goal was to develop a cohesive brand identity that aligned with the camp’s personality. This included designing a new logo, defining a modern color scheme, and creating a style guide that brought consistency across the website and future promotional materials. The updated visuals needed to reinforce trust, appeal to parents, and create a memorable first impression.
Project Results
The completed website introduced fresh branding, vibrant photography, and clear navigation that made it easier than ever for families to explore what Cornerstone Day Camp offers. The integration of secure registration links improved the sign-up process and helped streamline summer enrollment. The revamped structure provided the camp with a more professional and approachable digital presence.
Following the launch, Cornerstone Day Camp sold out for two consecutive years, demonstrating a significant boost in community engagement and enrollment. The new website now serves as a dynamic communication tool for families and provides a strong foundation for the camp’s continued growth and outreach.
