After previously partnering with the sponsoring church–Hackensack Gospel Church, school leaders reached out to develop and design a new website that would effectively match their branding. This project consisted of rebranding, web design, and promotional materials. One of the biggest aspects for the new website was to strategically create content geared toward prospective families. The former website had many target audiences such as current families, prospective families, students, parents, etc. As a result, we decided it would be best to create the website as a way to promote the school and mostly engage with prospective families.
Bergen County Christian Academy needed to increase student enrollment while clearly communicating with prospective families. Their old website was compromised by a security breach, which disrupted their online presence and damaged trust.
We developed a modern, secure website focused on clear, targeted communication specifically for prospective families. The design prioritized user experience, easy navigation, and relevant content to guide families through the enrollment process effectively.
Over a three-year period following the redesign, BCCA experienced a 65% increase in enrollment. The new website restored trust, improved engagement with prospective families, and became a powerful tool for driving the school’s growth.
